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HERE’S What Happened to LIFTiD After Shark Tank (2023 update)

Ken Davidov and Allyson Davidov appeared on Shark Tank Season 12 Episode 5 with an innovative solution for lack of focus and productivity called LIFTiD.

Their ask was for $200,000 dollars in exchange for 10 percent of their company. They walked out of the tank without striking a deal with any shark.

The product came into existence as a replacement for chemical stimulants, performance enhancers, and coffee.

The idea behind the product is to stimulate the brain and increase focus and productivity without putting any chemicals in the body that might harm an individual’s health.

The company’s product became available on Amazon after the show and they are still in business making good money.

The sales report released in may 2022 stated that the company has made $6 Million dollars in revenue and is currently valued at $25 Million dollars.

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What is LIFTiD?

Are you constantly exploring ways to increase your productivity? Whether it’s finding hacks to get more done at work or ways to be more efficient at home, the truth is, that everyone is always looking for an edge.

And sometimes, that edge comes in the form of performance enhancers. While these enhancers can help us achieve our goals, they can also be harmful to our bodies.

That’s because they often contain stimulants like caffeine and sugar, which can lead to dehydration, jitters, and crashes.  

In addition, many of these enhancers are not regulated by the FDA, so you don’t really know what you’re getting into.

So, while they may help you be more productive in the short term, they could also be doing long-term damage to your health. 

Also, If you’re like most people, you’ve probably experienced a lack of focus at some point in your life. Whether it’s due to a busy schedule, stress, or simply not having enough sleep, a lack of focus can be frustrating and can make it difficult to get things done.

Focus is important for many reasons. It can help you be more successful in your work, feel less stressed, and be more productive.

When you focus, you are able to block out distractions and better concentrate on what is important. This can lead to a better understanding of the task at hand and improved performance. Focus can also help reduce stress. 

When you are focused, you are not as easily distracted by worry or anxiety. This can help you feel more relaxed and less overwhelmed. Finally, focus can increase productivity.

When you are able to concentrate on one task, you can work more efficiently and get more done. This can lead to improved results and a sense of accomplishment.

By increasing focus, you can be more successful, feel less stressed, and be more productive. Chemical stimulants are also used to achieve such results. These are drugs that increase the activity of the nervous system.

They include illegal drugs such as cocaine and methamphetamine, as well as legal drugs such as caffeine and nicotine.

These drugs work by increasing the levels of certain chemicals in the brain, which leads to increased alertness and energy.

However, they also come with a range of potential side effects, including increased heart rate and blood pressure, anxiety, and insomnia.  

Long-term use of chemical stimulants can lead to addiction and other serious health problems. Stimulant addiction is a serious medical condition that can cause changes in the brain and body that lead to intense cravings and compulsive drug-seeking behavior.

If you’re having trouble with all the things mentioned above you might need something called LIFTiD.

LIFTiD bridges the gap between you and productivity, focus, and enhanced performance without the troubles of using performance enhancers, chemical stimulants, and other harmful methods of increasing brain function. 

LIFTiD is a headset devise that sends small electricutions to your brain that leads to all the amazing results we talked about. Let’s dive more into LIFTiD and start by discussing what happened at the show. 

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LIFTiD Shark Tank Pitch (What Happened at the Show)

Ken Davidov and Allyson Davidov walked into the tank and presented their innovative technology product LIFTiD. They asked for 200,000 dollars in exchange for 10% of their company. 

“The coffee of the future” is what Ken called his product LIFTiD. The pitch started with Ken and Allyson sharing their idea by pointing out the harms caused by caffeine and sugary drinks in the body. 

Ken started the pitch by stating, that to get a boost in productivity, focus, and performance everyone like students, professionals, video gamers, and athletes are resorting to using too much caffeine and sugary snacks which Allyson continues, raises the heart rate and travel through to entire body but only a small amount of the stimulant makes it’s way to the brain. 

And to bridge that gap, what if there was a smarter way to get a stimulant boost of energy using new emerging technology. Introducing LIFTiD. 

The fun part comes after the pitch when Allyson invites sharks to do a LIFTiD stimulation session together. To which Robert instantly makes a joke and asks “and we’re not gonna get electrocuted?”

A LIFTiD kit was given to every shark that had everything they needed for their stimulation session. Allyson guides the sharks through the procedure of using the device.

“This is freaking me out,” said Lori at one point and though it was meant to be as a joke and the sharks seemed excited, they also came across as a bit skeptical about using it. 

Once the device was on, we got to see the funny reactions of all the sharks. Mark said he’s feeling like he was being shocked. Kevin could feel it in his upper teeth.

Daniel said it “stings a little bit” and Robert said that it doesn’t feel the same as a coffee and he can’t really feel anything to which Allyson replied, it works when you are doing something and focusing on a task.  

During their pitch we also got to know that a total of 1240 pieces have been sold by the company before even appearing in the Shark Tank.  

Through their appearance on Shark Tank Ken and Allyson raised awareness about the tDCS technology that LIFTiD uses.

tDCS is a form of neurostimulation that uses a direct current to stimulate the brain. There is a lot of research being done on the potential benefits of tDCS (transcranial direct current stimulation). 

Some preliminary studies have shown that tDCS can improve cognitive performance, and memory, and even help treat depression. 

One of the potential benefits of tDCS is that it can help improve cognitive performance. A recent study showed that tDCS can improve working memory in healthy adults. Another study showed that tDCS can improve memory in people with Alzheimer’s disease.  

tDCS has also been shown to help treat depression. A small study showed that tDCS can help reduce symptoms of depression.

Overall, the research on tDCS is still in its early stages. However, there is promising evidence that tDCS can offer a wide range of benefits.

Enough about tDCS. Now, let’s come back to what sharks had to say about LIFTiD and its founders. Lori says She has never invested in any products that make health claims and she steers clear of them and for that reason, she’s out. 

Robert thinks Ken is a great salesman but he can’t justify that with the absolutely horrific presentation they did today – all he did was talk over everyone.

Daniel Doesn’t doubt Ken’s belief in the product, but he can’t invest in products he does not believe in. Kevin Has a headache and doesn’t know if it’s the LIFTiD or Ken, but he now considers the LIFTiD to be one of the craziest pitches on Shark Tank.

He’s out. Mark on the other hand said they tried to sell science without science, he’s out.

Did LIFTiD Get A Deal On Shark Tank?

Despite a great start and a funny LIFTiD session with the sharks, Ken and Allyson were not able to strike a deal with any shark. All the sharks stated their reasons for not investing and the couple walked out of the premise without any money.

In an interview, right after the pitch, Ken said that sharks are gonna regret not investing in this. It’s a multi-billion dollar industry and the product helps people. Despite not raising any money Ken cannot wait to keep growing LIFTiD. 

LIFTiD Shark Tank Pitch (What Happened After The Show)

Not much information is available regarding what exactly happened to LIFTiD after the shark tank.

LIFTiD NetWorth: LIFTiD’s networth is estimated to be around $25 Million

However, Shark Tank proved to be very positive for this product, after it was featured in Shark Tank when this episode was released, its sales also started increasing.

During this, the company had done a lot of unit sales, which took it to million-dollar sales in just a few months.

After Shark Tank, LIFTiD was also listed in online marketplaces like Amazon. They got many orders through Amazon itself.

The sales report of the company that was released in May 2022 stated that the company has made $6 million in revenue and is valued at a whooping $25 Million. 

GadgetFlow, a product discovery platform,  has also given LIFTiD the Best Product of 2019 Award. LIFTiD was also featured in the CBS TV show “The Price is Right”.

Company NameLIFTiD
FounderTheodore H. Schwartz
ProductTransactional Neuro-stimulation device for improving focus
Asked For$200,000 for 10% Equity
Final DealNo Deal
SharkNo Shark
EpisodeSeason 12, Episode 5
Air DateNovember 13, 2020
Business StatusIn Business
Net Worth$25 Million *Estimated

Is LIFTiD Still In Business?

Yes, LIFTiD is still in business as of 2022 and is valued at $25 Million.

Meet The LIFTiD Founder

Theodore H. Schwartz, MD, is the genius mind behind LIFTiD. According to LIFTiD’s website, the specialist earned both his bachelor’s and doctoral degrees from Harvard University and is an expert in the surgical treatment of brain tumors, pituitary tumors, and epilepsy.

Currently, he is a professor of neurosurgery at Weill Cornell Medical College. He’s been a professor at this college for the last 22 years since July 2000. He went to Harvard University in 1984 and studies Philosophy and English there till 1987. 

Then in 1988, he went to Harvard Medical School to study medicine and became an MD of Neurobiology and Neurosciences. 

The Wall Street Journal, The New York Post, The New York Daily News, and Crain’s New York Business have all interviewed him, quoted from him, and published articles about his knowledge.

Additionally, Schwartz co-authored two books on endoscopic skull base surgery and endoscopic pituitary surgery and was named one of New York’s Super Doctors.

LIFTiD Pros And Cons


  • Enhances Cognitive Ability:

Enhanced cognitive ability can lead to increased intelligence which can be extremely beneficial in many areas of life, including work, school, and decision-making, the ability to learn new things more quickly, and improved memory. 

In addition, enhanced cognitive ability may also lead to better decision-making skills and improved problem-solving abilities.

Overall, there are many potential benefits of having an enhanced cognitive ability. These benefits can be extremely helpful in many areas of life and can lead to a better overall quality. 

  • Doesn’t need to be worn for long: A person is only supposed to wear this for 10 to 20 minutes which is enough time for this device to show its magic.
  • Supported by several thousand research studies: There are thousands of studies already conducted and a lot of studies still being conducted about the technology that LIFTiD uses namely tCDS.
  • Painless: It is completely painless to use this device.
  • Portable: The portability of this device leads to increased convenience, increased accessibility, and increased storage capacity for other things. 
  • Easy to set up: LIFTiD is very easy to set up and use. You just have to dip the Neurostimulation sponge in the saline and put it on the headset, and you’re good to go. Just put on the headset and with just one press of a button, your mind is getting stimulated.


  • Not safe for people with any disease or skin problem: Since this device sends mild electric currents to your brain, it might be a good idea for a person with any disease to use this. Because it can lead to further complications in the individual’s health.
  • The results don’t last too long: The stimulation effects this device gives are temporary and do not lead to overall better brain function in the long term. The usage and utility of this device are for its short-term effects. So, you have to use this on a regular basis like you drink coffee.

What Are People Saying About LIFTiD?

There’s a lot of buzz about LIFTiD because of the technology they utilize in their tech! Some people are saying it’s life-changing, while others are more skeptical of putting it in their head. 

People find this product very cost-effective. One user said it’s the nicest looking and very aesthetically designed product in the market.

However, some customers are also demanding a personalization option where they can get customized LIFTiD that would have the stimulation pads adjusted to the size and shape of their head.

Users say that this upgrade can help enhance their experience and make it better tenfold. One user said that using this device made them dizzy and they felt like the room was spinning, they concluded that this product is not good for old people since their experience wasn’t the best with the product.

While this old individual didn’t have the best time using this product and doesn’t recommend any person of age use this, a 72-year-old gentleman had something completely opposite to say.

“After using the LIFTiD Neurostimulation Personal Brain Stimulator for two hours, my anxiousness decreased and my ability to focus on the tasks improved.

Despite the fact that I am new to transcranial direct current stimulation (tDCS), I am starting to support the method. While LIFTiD operates properly at 1.5 mA, other devices had greater power settings up to 4 mA.

20 minutes later, LIFTiD gradually steps down from 1.5 mA. Straightforward and simple to operate. So, Does it actually help me? Yes. I become frustrated with myself because I want to be the best version of myself if I miss a session.”

“And I am a 72 year old” said the customer.

So, by reading this further, you can conclude that the public opinion is divided on the product. Some people love it, some hate it, and some think you don’t need it at all.

One person stated, “All you need to do for your brain is exercise, run for cardio, and read a book.”

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How does LIFTiD Work?

LIFTiD performs a form of neurostimulation that uses low-level electrical currents to stimulate specific area of the brain called the frontal lobe.

The current is delivered through LIFTiD Neurostimulation sponges placed on the head, and it is thought to modulate neuronal activity in the targeted area.

What is LIFTiD’s USP?

LIFTiD in itself is a very unique and innovative product. Its USP is the design of the device. It is not clunky and is very portable and stylish to carry around.

What is LIFTiD’s Pricing Model?

LIFTiD is currently priced at $159 dollars with free shipping within the united states. An extra 10 pack of LIFTiD Neurostimulation sponge costs $10.

What is LIFTiD’s Return Policy?

The device can be returned within 30 days of the purchase.

Is LIFTiD safe to use?

For most people, yes. But the effects of using this device can be different in every person depending on their various health factors.

Usually, people with any kind of serious disease and skin problem should steer clear of this.

Why is LIFTiD called “The Coffee Of the Future”

First, caffeine is a stimulant. It can increase alertness and focus, which is why it’s often used to fight fatigue. Caffeine can also improve physical performance, which is why many athletes consume energy drinks before competitions. 

Coffee has been shown to improve focus and attention, as well as to increase alertness and productivity. LIFTiD is called “the coffee of the future” because it can get all these similar effects as coffee with the help of Technology. Hence, the coffee of the “Future”.

What is tCDS?

Transcranial direct current stimulation (tDCS) employs direct electrical currents to activate particular areas of the brain without being intrusive or painful. Two electrodes are put over the head, and a steady, low-intensity current is fed through them that modulates neural activity.

Although tDCS is still a relatively new method of brain stimulation, it could provide several advantages over previous methods.

It is affordable, painless, safe, and non-invasive. Additionally, it is simple to administer, and the equipment is portable. The most common reaction to tDCS is a mild tingling or itching of the scalp.

LIFTiD Competitors

We will look at some broad competitors who are similar to LIFTiD and share the same technology with it.


TheBrainDriver was founded by Alex Heredia. According to Alex, for a predetermined period of 20 or 30 minutes, this device literally charges your brain using a safe, ultra-low electrical current (or less, if you choose). 

Along with a committed team of engineers, he created TheBrainDriver from discovery through conceptualization to manufacturing.

These engineers were given very precise guidelines and standards to follow in order to accurately represent tDCS’s highly distinctive qualities. TheBrainDriver has been selling tDCS devices for six whole years at this point!

TheBrainDriver is used by Alex personally, and he has noticed a significant improvement in his focus and energy levels as well as a greater action-taking mindset, whether he is setting a new personal record for cycling, writing for his blog, getting past creative “mental blocks,” or even if he just needs a spark of energy to get things done!

For all of that, TheBrainDriver has proven to be helpful for him. Therefore, if you have more energy and awareness, you may accomplish more with less “willpower.”

Alex’s individual tDCS outcomes have been positively astonishing and astounding. TheBrainDriver also assists him in winding down and falling into deep, rejuvenating sleep at the end of a long, stressful day.

TheBrainDriver came into existence around 2015 and is based out of Chicago, Illinois.


Though not much information about neuromyst is available on the internet, it is a fairly similar device like LIFTiD and is a direct competitor to them.

NeuroMyst’s design is very different from LIFTiD. In one portable device that you can use at home, NeuroMyst combines tDCS and other methods like tACS.

NeuroMyst comes with a Phone-like device, sponge electrodes, a charging cable, an electrode connector, two cases, two electrodes, and four sponges.

It also includes some additional accessories like a headband and a carrying case.

PlatoWork Headset

The PlatoWork headset is by a company called PlatoScience. People from more than 80 nations around the world use PlatoScience products.

Platoscience offers neuroscientific tools and training, and enables physicians to bring the benefits of their care into their patients’ homes.

The user-friendly PlatoWork tDCS Headset is a tDCS device created to make neurostimulation simple and available to both therapists and patients. The PlatoApp (iOS/Android), which offers 6 different stimulation modes, is used to control PlatoWork.

All healthcare professionals and organizations now have access to high-precision, high-quality tDCS technology thanks to the PlatoWork headset.

The PlatoWork headset supports a wide range of montages thanks to its three electrodes, which are intended to help the user locate the right scalp positions and install the headset suitably.

Additionally, PlatoWork is made to be totally secure with multiple failsafe levels that guard against headset malfunction.

The design quality of Platowork is on the premium side which allows the company to sell these headsets for a premium price of $549.