Kelsey Moreira, an ex-Intel employee and a former addict appeared on the shark tank on May 15, 2019. Her business was making tasty cookie dough that can also be eaten raw.
Though her business appealed to sharks, they weren’t willing to invest in something unhealthy and because of that Kelsey left the tank without striking a deal that day.
Kelsey’s love for cooking pulled her out of the addiction and she started cooking again. She came up with cookie dough that you can either cook or eat raw.
The idea is to give you a break and take you back to your childhood in today’s fast-paced crazy adult life.
Even though DoughP did not get a deal in the shark tank, after a few months of the show going on air, an investor reached out to Kelsey and invested $500,000 dollars in her business for an undisclosed amount of valuation.
DoughP has pivoted from physical stores to an e-commerce brand and is estimated to be valued at $25 Million at the moment.
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What Is DoughP?
There’s something about cookie dough that just takes us back to our childhoods. Whether we were eating it raw out of the bowl or licking the spoon after baking cookies, cookie dough was always a treat.
For many of us, cookie dough was a rare treat that we only got to enjoy on special occasions. But now that we’re adults, we can enjoy cookie dough any time we want!
There are so many ways to enjoy cookie dough these days. You can buy it pre-made at the store, or make your own at home.
There are endless flavor possibilities, from classic chocolate chip to Funfetti and beyond. And if you’re feeling really indulgent, you can even make cookie dough stuffed cookies or cookie dough ice cream!
No matter how you enjoy it, cookie dough is a delicious way to bring a little bit of childhood nostalgia into your life.
There’s something so satisfying about a freshly-baked cookie. The smell of the sweet dough, the sound of the chocolate chips melting… it’s hard to resist.
But sometimes, you just don’t have the time (or energy) to make cookies from scratch. That’s where premade cookie dough comes in!
There are a few reasons why it’s better to buy premade cookie dough instead of making your own. For one, it’s a lot less work. You don’t have to measure out all of the ingredients or worry about mixing them together correctly.
Just scoop and bake! Another reason is that premade cookie dough is usually more consistent in quality. When you make your own dough, it can be easy to under- or over-mix the ingredients, which can affect the texture and flavor of the cookies.
With the premade dough, you know you’re getting a product that is perfectly mixed and will produce delicious cookies every time. Finally, premade cookie dough is often less expensive than making your own.
When you factor in the cost of all the ingredients, plus the time it takes to mix everything together, it can be cheaper to just buy the dough.
So next time you’re in the mood for cookies, save yourself some time and money by picking up a package of premade dough. Your taste buds will thank you!
There are few things in life as satisfying as eating cookie dough straight from the bowl. And while we know that raw cookie dough can pose a risk due to the raw eggs, you don’t have to worry about that anymore. Because DoughP is completely egg free.
These are premade, safe-to-eat cookie doughs on the market that is perfect for those who can’t resist the temptation. So, who can enjoy premade cookie dough by DoughP?
Just about anyone! Whether you’re a kid or an adult, there’s no shame in indulging in a little (or a lot) of cookie dough.
And with so many flavors to choose from, there’s sure to be a cookie dough that you’ll love. If you’re looking for a safe, delicious cookie dough to eat, be sure to check DoughP.
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DoughP Shark Tank Pitch (What Happened At The Show)
Kelsey Moreira a fearless talented entrepreneur enters the shark tank in 2019 and offers sharks $450k in exchange for 10% of her company.
She starts her pitch by pointing out how hard adulting and growing up is, people get busier and life gets crazier, her cookie dough gives you a chance to relax and takes you back to your childhood.
Cash flow was good when Kelsey walked into the tank because she had one store and also had more than 20,000 consumers each month. The Sharks enjoyed her product and were very delighted with the taste of cookie dough.
The margins up until that point were great too and were appealing to the sharks. They also appreciated the $850,000 in sales over a 1.5-year period. Simply put, things were looking good for Kelsey, until they weren’t.
Lori and Mark were out not because of any business reasons but because they did not like the idea of backing something unhealthy that would promote an unhealthy lifestyle.
Lori thought it was a cute, fun business and she knows there are a lot of people that really love cookie dough but it’s not a healthy enough option for her to invest in.
Mark also seemed to share the same opinion as Lori, everything about this investment seemed like a good idea to Mark, it was a good investment from a business point of view but with obesity being such a serious problem in today’s society, he couldn’t get behind this product.
Robert and Barbara don’t personally like cookie dough and they don’t wanna invest in something they don’t personally like and for that reason they were out too.
Kevin on the other hand was impressed with Kelsey but the problem Kevin saw with her deal was the valuation part. And because the valuation was too high for him, he was out.
Did DoughP Get a Deal On Shark Tank?
Though things were looking great for Kelsey from the get-go. Sharks liked her as an entrepreneur and DoughP was impressive from the business point of view too.
But despite all of that all the sharks stated why they will not be able to invest and Kelsey walked out of the tank without a deal.
Is DoughP still in Business?
Yes, as of 2022, DoughP is still in business.
DoughP’s Net Worth
DoughP’s net worth has not been made public by the company.
DoughP Shark Tank Update (What Happened AFTER the Show)
She found another investor a few months after making her appearance on Shark Tank, and he or she paid her $500,000 for an undisclosed valuation.
She then set up shop in the Miracle Mile Mall on the Las Vegas Strip. She also installed vending machines selling cookie dough at McCarren Airport.
She and her husband relocated to Las Vegas and started expanding their online store. They avoided paying California’s 9.25 percent income tax by relocating to Las Vegas.
For DoughP, everything was going well until the 2020 Covid-19 epidemic struck. The rest of the year was challenging, despite the fact that she made the Forbes 30 under 30 list.
They shut down their shops and shifted to online sales. Retailers who were laid off might not have benefited, but Doughp reported a sharp increase in internet sales.
Online sales increased from $50,000 in 2019 to $2.5 million in 2020. $5 million in sales were made in 2021. DoughP Drops, containers of cookie dough in bite-size, were another product she unveiled.
Because the goods sold so well after being advertised on QVC, she is being invited back. Lifetime sales have reached $9.4 million after being featured on Shark Tank.
In addition to her commercial success, Kelsey has been sober for 7 years. She also founded the Doughp for Hope Foundation, which aids people in addiction recovery.
|Product||Flavoured Cookie Dough|
|Asked For||$450,000 for 10% Equity|
|Final Deal||No Offer|
|Episode||Season 13, Episode 22|
|Air Date||May 5, 2019|
|Business Status||In Business|
Meet the DoughP Founder
After getting sober in 2015 DoughP founder Kelsey Moreeira ditched her decade-long tech career with Intel and followed her passion to start a cookie dough company: DoughP.
From 2009 to 2012, Kelsey studied Marketing and International Business at W. P. Carey School of Business with a GPA of 3.85.
During her time at W.P. Carey, she was also involved in activities and societies like the Welcome Leader Program and W.P. Carey School of Business Academy.
Kelsey started her carrier journey by joining Intel corporation in June 2007 as a Technical Marketing Intern where she worked on a Business Client Software team, Business client solutions, End-user platform Integration, Business client groups, and Digital office platform marketing.
After fulfilling her role as a Technical Marketing Intern for 6 years till June 2013, she climbed to the ranks of Product Marketing Manager in August 2013 in the same corporation. As a product marketing manager, she was a Program manager for the Intel Business App Portfolio.
Where she owned the initiative from concept through a worldwide program, which helped drive sales of over 200k Intel-based tablets and 2 in-1 devices into the Small and Medium Business market within 3 months of its release.
Negotiated joint SMB offerings with ISVs, ODMs, OEMs, and retailers. Planned go-to-market activities and drove the product roadmap & strategy for the offering.
After being a Product Marketing Manager for about just one year she became a product line manager located in the Portland, Oregon area. From September 2014 to April 2016 she Worked on Intel IoT Gateway Technology in the Internet of Things Group.
Aided in driving customer-oriented product requirements and engineering coordination to deliver in accordance with business timelines.
Enabled the Intel sales channel to grow the pipeline of interested customers and create guidance for what, why, and where to sell Intel IoT Gateway Technology-based solutions.
Developed and implement field training and collateral plans, and manage field & customer communications including regular program updates.
Grew customer/partner opportunities in multiple geographies for the Intel IoT Gateway. Designed & implemented new go-to-market plans for our customers and help discover new methods to scale customer solutions.
Her final stint at Intel Corporation was as a Program Manager for HackHarassement where she managed the Hack Harassment initiative as a project manager and evangelist.
After 10 years of working at Intel Corporation, she left her job in 2015 to start something we today know as DoughP.
Though the founder of DoughP was killing it in the Corporate world and school, she was struggling with addiction in her personal life. Because of alcoholism, she lost interest in cooking for a number of years. But in 2015 she decided to quit her addiction and start cooking again.
She successfully quit her addiction and is sober since then, also running a successful cookie dough company DoughP.
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DoughP Pros And Cons
As amazing as DoughP is, everything comes with its Pros and Cons. So, let’s dive into some of the Pros and Cons of DoughP.
- It is a vegan-friendly alternative to traditional cookie dough:
There are many benefits to eating a vegan diet, including improved heart health, lower rates of cancer and obesity, and a reduced impact on the environment.
However, it can be difficult to find vegan-friendly food options but fortunately, when it comes to cookies, DoughP got us covered.
- It also has a keto-friendly option:
A keto-friendly diet can have many benefits, including weight loss, improved mental clarity, and decreased inflammation.
Additionally, a keto diet can help stabilize blood sugar levels and reduce the risk of developing, type 2 diabetes, Thanks to DoughP, now we have that option.
- Completely safe to eat raw:
The best thing about DoughP is probably the fact that you can consume it raw. Don’t have to energy to bake it? There is no need to be concerned about getting sick. You can eat it raw too.
- Can be high in sugar and calories:
We all know that too much sugar is bad for our health. But did you know that it can be more harmful than you think?
Excess sugar has been linked to several health problems, including Weight gain: Sugar is high in calories and can contribute to weight gain.
Diabetes: Sugar can cause spikes in blood sugar levels, which can lead to type 2 diabetes.
Heart disease: Sugar can increase triglyceride levels, which can increase your risk of heart disease.
Tooth decay: Sugar can promote tooth decay by feeding the bacteria in your mouth.
High blood pressure: Sugar can cause spikes in blood sugar levels, which can lead to high blood pressure.
- Some people may be allergic to ingredients in cookie dough, such as nuts or chocolate:
If you’re one of the many people who suffer from food allergies, you know how difficult it can be to find safe, delicious foods to eat.
Allergies to common foods like milk, peanuts, and wheat are on the rise. So, if you have any food allergies, be advised before you eat DoughP.
What are People Saying about DoughP?
If you’ve ever baked cookies, you’ve probably had the intense need to taste the cookie dough while it’s still warm before baking it.
The fact is, practically all cookie recipes call for entire eggs, so eating them uncooked puts you at risk for salmonella and other food-borne infections.
Thanks to their pints of edible raw cookie dough and bite-sized cookie dough nuggets, egg-free cookie dough company Doughp (pronounced “dope”) is serving you a dose of egg-free nostalgia.
“I bought Doughp to eat it raw, and it surprisingly exceeded my expectations. Then I made the decision to try baking it, and the results were even better in cookie form,” said one customer who gave the product five stars.
The best cookie dough I have ever had, in my opinion, is this! My husband and I devoured the entire batch before we could even attempt to bake cookies with it. I’ll definitely place additional orders so I can try baking them.
I also appreciate how it contributes to such a worthwhile cause. When you donate some of the money you spend on purchases to aiding others, purchases become far more meaningful.
I personally experience addiction because it runs in my family.” Another satisfied customer comments, “Order right away. Don’t wait.”
As the reviewer said, Doughp donates a portion of every transaction to a charity SHE RECOVERS Foundation, which supports women in recovery and grants access to mental health care, with a minimum guaranteed donation of $30,000.
Which enables you to feel even better about indulging in this raw cookie dough. Because everyone benefits from this.
Since Doughp is created without eggs and with heat-treated flour, it is safe to consume both raw and baked. Because DoughP Drops are precisely proportioned, there is no need for measuring or estimating. Simply drop some on a cookie sheet, and bake them!
How to eat DoughP?
You can either cook DoughP and make it into tasty cookies or you can also enjoy it raw and directly out of the box.
Is eating raw DoughP harmful?
No, eating raw DoughP is not harmful because they heat treat the flour and instead of eggs, they use flaxseeds eliminating any potential problem related to eating it raw. So, you can definitely eat raw DoughP.
Insomnia Cookies was established in a University of Pennsylvania dorm room in 2003. Since then, Seth Berkowitz and Insomnia Cookies have fulfilled the fans’ insatiable appetite.
Why are they so outstanding? According to their website, they specialise in delivering warm, tasty cookies to the doors of both individuals and businesses.
They already operate in more than 100 locations across the country and are expanding. Their selection of cookies, brownies, cookie cakes, and even cold milk, sleeplessness cookies has you covered whether you’re feeding a crowd or a craving.
The majority of their shops also offer ice cream service and delivery. Isn’t that incredible? No matter what your cookie needs are, Insomnia Cookies is there for you when you need them the most, with the majority of their locations delivering from 10 am to 3 am every day.
This includes late-night study breaks, sending gifts to a college student away from home, anniversary gifts, and birthday gifts.
The Mrs. Fields name immediately became linked with warm, freshly made cookies straight out of the oven after Debbi Fields opened her first store in Palo Alto, California, in 1977.
Mrs. Fields has been loved by many generations and currently has the highest brand awareness in the market.
It also maintains a significant market presence. Customers can choose from a wide variety of goods for all occasions thanks to MrsFields.
The company’s popular cookie selection is now expanded to include complementing giftable items including brownies, cakes, berries, and more. 250 franchised retail outlets worldwide are where Mrs. Fields offers its delicious desserts as well.
Mrs. Fields grants licenses for the use of its recipes and trademarks to distribute goods through a range of retail outlets. Mrs. Fields has its headquarters in Salt Lake City, Utah, and runs a sizable production and distribution operation there.
Famous Trademarks International is a multichannel branded food company that owns and operates Mrs. Fields and TCBY (The Country’s Best Yogurt), two legendary brands that define their respective categories.
The business segments for franchising, gifting, and licencing are where the company offers and distributes its goods, which include cookies, frozen yoghurt, brownies, berries, and cakes.
Through e-commerce, catalogs, contact centers, and a variety of retail channels, the company’s gifting business markets and distributes its items.
Additionally, the company grants permission for the use of its trademarks, logos, and recipes in connection with the retail distribution of Mrs. Fields and TCBY branded goods.
Famous Brands maintains a presence in the United States, Canada, Australia, Hong Kong, Morocco, Panama, Taiwan, and the Bahamas with more than 500 franchised shops, serving millions of devoted clients all over the world.
Great American cookies follow a family recipe since and is serving their customers since 1977. They have currently located in around 350 locations.
According to their official website, their mission is – “Making the best cookies ever is our goal at Great American Cookies. We guarantee that all of our freshly baked treats will not only be delicious but also a delight to savor because we only use the best ingredients and offer exceptional customer care.”
Levain Bakery was founded in 1995 by Pam Weekes and Connie McDonald as a result of their love of good cuisine, friendship, and labor.
Pam and Connie, who were both triathletes and competitive swimmers, passed the time during their training by having impassioned discussions about baking. This gave them the idea to create a tiny bakery, which they called Levain Bakery, in 1995.
They once developed the perfect chocolate chip walnut cookie to fuel their triathlon training. They made the decision to put a batch up for sale in their bakery, and they quickly sold out.
A legend was created. The quaint store on West 74th Street became popular in the neighbourhood and a draw for foodies from all over the world.
They baked everything fresh on site every day and donated the leftovers from the day to charity every night from the beginning, practices that are still in effect today, nearly 25 years later.
With more to come, Levain Bakery currently has eight locations, offers gift boxes on its website, and has recently made its entrance into grocery stores with the introduction of its frozen cookie line.
Will DoughP from Shark Tank Succeed? Here’s Our Prediction
There are many factors that contribute to a business succeeding. Some of the most important factors include having a strong and innovative product or service, a well-thought-out business plan, a passionate and dedicated team, and a willingness to adapt and evolve as the market changes.
Additionally, it’s important to have a clear understanding of your target market and what they want or need. And finally, you need to be able to execute your plans and goals effectively. If a business can do all of these things, they’re well on its way to success.
As far DoughP is considered, we think they are absolutely nailing everything. They also have a strong visionary leader.
A strong leader is the backbone of any successful business. They provide guidance and direction to their team, helping to ensure that the business is always moving forward in the right direction.
A strong leader is also someone who is able to inspire those around them, and Kelsey has never failed to inspire people around the world, this kind of leadership affects the performance and motivation of the employees more than one can imagine.
Leaders like Kelsey are able to motivate their team to achieve great things, and they always make sure that everyone is working towards the same goal which leads to the company doing better and thriving as a whole.
Another one of the most important factors is the quality of the product that the business offers. If the product is not up to par, customers will not return and the business will not succeed. And we all know how much DoughP’s customers love their product. It’s tasty and easy to consume.
Finally, marketing is also a vital piece of the puzzle. If potential customers do not know about the business, they will not be able to use the product. Which, again, DoughP has nailed. DoughP had already made live television appearances even before they appeared on shark tank for the first time.
So, in our humble opinion, DoughP has all the business advantages and they are set to grow and thrive in the long term.