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13 BEST Rogue Fitness Competitors and Alternatives [2023]

Based in Ohio, Rogue Fitness is a gym equipment manufacturer and distributor. From home gym equipment to training equipment like kettlebells, racks, weightlifting barbells, and more, you’ll undoubtedly find everything here!

What started as a garage gym in 2007 by Bill Henniger now earns annual revenue of about $167 million a year! Not only that, but it generates employment for more than 850 people across all its locations!

Henniger got the idea to start the gym when he found it extremely difficult to get hold of the right equipment.

Of course, being the fitness freak that he is, he had to come up with his own equipment in order to complete his full workout session successfully!

Today, the company is the official sponsor and supplier of USA Weightlifting, CrossFit Games, the World’s Strongest Man competition, and the Arnold Strongman Classic!

So, you can only imagine just how popular and in-demand Rogue equipment is. In this post, you can find out some of the Rogue Fitness competitors and alternatives.

This comparison has been made keeping in mind the various services and products offered, like brand popularity, total revenue generation, aims and policies, and more.

So, in no particular order, let’s take a look at the top 13 competitors and alternatives for Rogue Fitness.

1. HOIST Fitness

Based in San Diego, California, HOIST Fitness was started as early as 1977. The company is mostly known for providing indoor cycling and strength-training products both for home and commercial markets.

What’s more, it offers some of the most exclusive indoor cycling products that are developed by none other than Greg LeMond, the first non-European Tour de France winner.

Powered by HOIST, these LeMond series exercise bikes are found globally in places like community centers, sports gyms, colleges, health clubs, fitness centers, and more.

The company has about 100 employees working across all its different locations, with Jeffrey Patrick as the Chief Executive Officer. Additionally, it has an estimated annual revenue of $20 million.

Not only that, but its home products have also gone on to win awards like the Good Design Awards and Men’s Health Home Gym Awards in the years 2020 and 2021!

Rogue Fitness Competitors Hoist Fitness

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2. Precor

Founded in 1980 by David Smith, an industrial designer, Precor is also another company that sells standard performance and quality fitness equipment.

With its headquarters in Greater Seattle, you’ll find that the company focuses on the manufacturing of premium products, attention to detail, and the best customer service ever!

In April 2020, Precor was bought by Peloton for $420 million, following which the latter company was enabled to manufacture products within the US itself!

At present, the company has two manufacturing facilities in the US- Whitsett and Woodinville. Precor had total revenue of about $181 million in 2021.

To date, the company has more than 1,000 employees and has gone on to win several awards, including Vendor of the Year, Nova 7 People’s Choice Awards, Anytime Fitness, and more.

Rogue Fitness Competitors Precor

3. Fitness Outlet

Like any other success story, Fitness Outlet, too, has an incredible story behind its success. Started by two high school buddies in Los Angeles in 1993, they began with the sales of fitness equipment right from their living room!

For this, they had to move to Sacramento after acquiring a small investment. After opening a store in 1994, the company then started focusing on providing equipment for hotels, schools, fire stations, corporate wellnesses, multi-housings, and more.

A few years down the line, it started with its very own e-commerce division, which allowed the company to grow even more rapidly.

With total revenue of $5 million, the company is headquartered in Seattle and has 30-90 employees at present.

Rogue Fitness Competitors Fitness Outlet

4. Gym Source

Founded as Cutler Owens in 1937 by Murray Cutler and Al Owens, this sports store was opened in Midtown Manhattan in Rockefeller Center.

It was in 1978 that Richard Miller, the present CEO, acquired the store with a full transformation of it! It started with the renaming of the store to its present name and becoming a distributor of fitness equipment with full service!

Today, the company is headquartered in New York. It aims at providing the best equipment for fitness enthusiasts without any shortcomings.

That said, some of the markets where you’ll find the company’s equipment include YMCAs, private clubs, corporate fitnesses, hospitality, and more.

The company has an estimated number of 500 to 1,000 employees and has several accolades to its name.

Rogue Fitness Competitors Gym Source

5. Body-Solid

Another of Rogue Fitness’ competitors you might come across has got to be Body-Solid. This American distributor and manufacturer of commercial and home strength and conditioning gym equipment was established in Chicago in 1989.

Indeed, you’ll find some of the best-priced fitness products with the company, like weightlifting bars, racks, smith machines, home gyms, and more.

In 1994, the company went on to introduce the first-ever lifetime warranty for such fitness equipment! Since its foundation, its headquarter has been relocated to several places. At present, Forest Park in Illinois serves as the headquarter.

With sales of equipment to more than 100 countries globally, the company generates revenue of $40 million and has more than 80 employees.

Rogue Fitness Competitors Body Solid

6. Matrix Fitness

If you’re on the lookout for premier commercial equipment, you might be interested in checking out Matrix Fitness. Presumably, the fastest-growing fitness brand for the commercial market in the world, this company was started by Johnson Health Tech in 2001.

With an aim to bring about cross-cultural collaboration, the company offers equipment to customers on the lookout for strength and cardio.

You might find the company’s group training equipment in markets like colleges, luxury resorts, and health clubs. What’s more, you could also opt for club-quality equipment that enables you to work out right from the comfort of your home!

In 2019, the company reportedly had global revenue of $620 million, which was an increase of 17.5% from the previous year.

Further, it has an average range of 200 to 500 employees working in all different locations other than Cottage Grove, its headquarters.

Rogue Fitness Competitors Matrix

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7. Rep Fitness

One of the best family-owned businesses when it comes to the sale and manufacture of gym equipment is certainly Rep Fitness.

Started by two brothers in 2012, this company deals with strength and fitness equipment, home gyms, garage gyms, and more.

Headquartered in Denver, the company has 63 employees at present and generates a revenue of $10 million. With a mission to offer the best-priced equipment to customers based on innovation, expertise, and trust, Rep Fitness also ensures to provide excellence to its best ability.

No doubt, you can rely on the company’s products for your body-building dream and aspirations to the maximum level!

Rogue Fitness Competitors REP Fitness

8. EliteFTS

Whether you’re a rookie or a professional, relying on EliteFTS for all your gym equipment needs might be your best decision yet. Co-founded by Dave and Traci Dave in 1998, the company aims to transform all types of athletes into elite athletes!

While FTS stands for Focus, Trust, and Strength, this is exactly what the company hopes to provide to its customers. Indeed, you can find more than 20,000 pieces of equipment with the company, ranging from equipment for cardio to strength and weights, bars, powerlifting gears, and others.

The company is also known for providing professional-grade equipment to super teams like the Tampa Bay Lightning, New York Mets, the Washington Football Team, and more.

Headquartered in London, Ohio, the company generates annual revenue of $50 million and employs about 100 people.

Rogue Fitness Competitors EliteFTS

9. Pro-Form

Known for revolutionizing the treadmill industry with its world-famous fold-away design of the SpaceSaver, Pro-Form is a company that has kept its tradition of innovation and quality intact.

Established in 1977, the company is known for developing premium home and gym fitness equipment for all purposes.

After the acquisition of the company by ICON Health and Fitness in 1999, the company has gone on to become even more well-renowned globally.

That said, some of its best and latest products include weight benches, elliptical machines, exercise bikes, and more. Indeed, you can bet that you’re looking at the most effective workout when you start training with these products!

The company, which is located in Colorado, has a total estimated revenue of $17 million annually.

Rogue Fitness Competitors Pro-form

10. Technogym

Founded by brothers Nerio and Pierluigi Alessandri, Technogym has a fascinating story behind its birth! In fact, it all began when Nerio built and designed his very own machine at home at the mere age of 22 in 1983.

The next year was when the company was established, which saw the launch of its strength training equipment, the Isotonic Line. It was in 1993 that Nerio came up with the ‘Wellness’ concept, which was the first in history!

It stirred a dynamic change in the industry, where people now saw physical exercise as a great source of health for the body and mind as well.

Given the numerous achievements the company has garnered, it’s safe to assume that it gives tough competition to Rogue Fitness.

Furthermore, the company gives access to customers to a range of equipment for functional training, strength training, cardio training, and more.

At present, the company generates $450 sales revenue annually. Based in Cesena, Italy, the company also has more than 2,300 employees working across 14 branches, including Australia, the Middle East, America, and Europe.

Rogue Fitness Competitors Techno Gym

11. Spirit Fitness

When the first line of Spirit Fitness equipment was built in 1983 by Rodger and Shirley Hurt, they had only one simple goal: to provide high-quality workout equipment to customers.

True to their words, the company started developing and designing some of the best equipment that went on to craft the brand name!

Some of the top products you’ll find with the company include the likes of gymnastic rings, agility ladders, ankle resistance equipment, benches, and more.

This US-based company also goes on to provide high-end equipment for usage in medical, corporate, and domestic environments.

In 2015, the Hurt family sold the company to the Taiwan-based importer and manufacturer company Dyaco International. However, this change in ownership hasn’t changed the company’s earlier aims and goals.

In fact, the company sees total revenue of more than $10 million a year!At present, the company is headquartered in Jonesboro.

Rogue Fitness Competitors Spirit Fitness

12. FringeSport

Another tale of two brothers who came up with their own company fuelled by their passion for working out is FringeSport. Established in 2010, Alex and Peter Keller aim to improve the lives of people through strength and vigor.

This is achieved by helping customers come up with excellent garage gyms and providing only the equipment that’s necessary!

Based in Texas, the company is the official supplier for the garage gym fitness movement. That said, you can find equipment for Olympic weightlifting, CrossFit, racks, bumpers, bars, and more!

In 2021, the company’s estimated sales revenue was $6 million. With about 40 employees in full swing, the company promises to deliver value, expertise, speed, simplicity, and service at its full capacity.

Rogue Fitness Competitors Fringe Sport

13. Octane Fitness

When it comes to elliptical machines, there’s none that Octane Fitness that delivers. Founded by fitness veterans Tim Porth and Dennis Lee in 2001, the company emphasizes and prioritizes service excellence and product innovation.

So much so that customers are bound to love its low-impact training equipment, the only company that provides such equipment as these!

In 2020, the company was acquired by True Fitness, Inc., a premium fitness equipment global provider. To date, the company has won awards like Inventor of the Year, Vendor of the Year, Fitness Professor Best Buy Awards, and more.

With a total of 45 employees in all the locations, the company has a total sales generation of $20 million. Based in Minnesota, you’ll find the equipment available here to fit your demands and needs.

In fact, you’ll also be able to get your hands on some great rower equipment here. Whether you’re looking for lateral, traditional, or recumbent ellipticals, you know you can rely on Octane Fitness undoubtedly.

Rogue Fitness Competitors Octane Fitness