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TOP 10 Duracell Competitors and Alternatives in 2023 [Full Guide]

The global alkaline batteries market is growing rapidly. Experts believe it will reach $24.61 billion by 2023. The upcoming years will be pretty fruitful for global manufacturers and suppliers of alkaline batteries.

Duracell, one of the most trusted brands, is expected to make a huge profit by providing top-quality batteries.

Duracell Inc. produces alkaline batteries, rechargeables, specialty cells, and smart power systems. Berkshire Hathaway owns this company.

Samuel Ruben, who was a specialist in electrochemistry and solid-state technology, founded Duracell with businessman Philip Rogers Mallory.

Today, Duracell has become the most trusted battery brand. It produces durable batteries that power gadgets much longer than other batteries.

Continue reading to learn more about Duracell and its rivals in the market.

Products Offered by Duracell

Duracell offers several options in alkaline batteries, such as AA, AAA, C, D, and 9V batteries. It also produces AAAA batteries, which are used in blood glucose meters.

Its J-size batteries have become the first choice for photographic strobe flash units and several hospital devices. 

Duracell’s silver-oxide, zinc-air, and lithium chemistries batteries are used in watches, calculators, hearing aids, and other small electronic devices.

This firm has collaborated with Dane-Elec to produce hard drives, memory cards, and USB flash drives. 

  • Powering most battery-powered devices!

This company claims that about 63 Duracell products are sold per second across the globe. The market’s leading brands are producing more products that require alkaline batteries.

Duracell has always met their demands by supplying top-class batteries to power those products.

This brand has become a synonym for battery in many countries. Therefore, it generates better profit than many battery brands.

It is trying to produce more reliable batteries used in other devices so that customers can get the power they demand.

  • Offering more eco-friendly solutions

Being one of the leading alkaline battery providers, Duracell meets and exceeds the ISO 9000 standards. It uses top-quality raw materials to ensure batteries last much longer than competitor products.

Besides, each product goes through a rigorous testing and inspection process to ensure it performs as per expectations.

This brand tests the quality of each product before packaging and shipping it to the retailer. Thus, it assures the best performance and no threats to the environment or users’ devices.

Very few brands ensure their products meet the customer’s expectations without affecting the environment.

That’s why Duracell has been one of the top battery manufacturers for such a long time.

Duracell Revenue

Demands for Alkaline Batteries are expected to grow in upcoming years. The global market for these batteries was valued at more than $5.1 billion in 2019.

It can reach up to $5.7 billion by 2026. Companies like Duracell can take advantage of the growing needs and make a huge profit.

Duracell has grossed around $2.0 billion in 2021 and it expects to increase its profit by the end of 2022. The growth in this company’s annual revenue can allure more investors who want to make more profit.

Duracell Competitors

This company competes with the world’s leading battery manufacturing companies, which include the following:

1. Energizer

Energizer Holdings, Inc. is one of the largest battery manufacturers in the world. This American company uses Energizer, Varta, Ray-O-Vac, and Eveready brand names to sell its products.

It has sold various personal care products with its brand name. However, a separate company “Edgewell Personal Care” was founded in 2015 to sell those products.

This company bought the global lighting and battery division from Spectrum brands for $2 billion in 2018. The acquisition process was completed in 2019 and now Energizer Holdings operate as the largest battery manufacturer in the world.

Brands acquired and managed by this company cover a huge market. Eveready, Rayovac, and Varta are the first pick of millions of customers, who demand high-quality batteries.

This company has generated $3.021 billion in FY 2021. It aims to grab more customers from Duracell and other competitor brands to increase its annual revenue and profit.

Duracell Competitors Energizer

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2. Crown Battery

This company was established in 1926 by a German immigrant “William J. Koenig”. It started as a small battery repair shop in Ohio.

It continued to improve the quality and performance of batteries and today Crown provides batteries to power many devices.

Being a privately owned organization, this company has 615 employees and 14 offices established across North America. Now, this company sells its products through a network of distributors, and business partners across the globe. 

This company’s batteries power the cutting-edge mining equipment, railroad circuits, steel mills, and renewable energy installations.

Crown Battery is one of the oldest brands competing with the market leaders. It aims to offer affordable batteries to improve the health, safety, and lifestyle of consumers.

This company is making about $220 million annually and establishing more manufacturing units to gain more profit. It is a trusted brand and a well-known competitor to Duracell, Energizer, and other battery manufacturers.

Duracell Competitors Crown Battery

3. Power-Sonic

This company is on a mission to revolutionize the battery industry. It was founded in 1970 and it has delivered high-quality and reliable products for the past 50 years.

This company’s products power a wide range of electronic and industrial devices. It is more popular than other brands in life, medical, infrastructure, utilities, and Powersports automation.

As demands for more reliable and powerful batteries are increasing, Power-Sonic is investing in R&D to develop products that meet those demands.

This company is producing sealed lead-acid (SLA) batteries, lithium iron phosphate (LifFePO4) batteries, chargers, and other accessories.

Power-Sonic also runs metal fabrication, custom injection modeling, energy storage, and EV charging divisions. It has over 1,000 employees and this company has grossed $432 million.

It is establishing EV charging stations across many states and countries. That new venture can significantly boost this company’s annual income and profit.

Duracell Competitors Power Sonic

4. Panasonic Corporation of North America

Being one of the leading technology integrators and partners, Panasonic Corporation sells many products across the globe.

It is developing smart mobility, media, sustainable energy, sports, and energy technologies. This company has delivered products to improve people’s lifestyles by powering many devices.

Business organizations, government agencies, and common buyers across the globe trust this brand for the quality of products. Panasonic has emerged as one of the most trusted and largest battery brands in the USA.

Its journey had begun with the development of battery-powered lamps in 1923. It later developed and launched many batteries and is known for launching rechargeable automotive batteries.

This company has built and sold many innovative batteries throughout the 20th century. Its sales had crossed $200 billion by producing carbon battery rods and other products.

This company has earned over $16.2 billion by selling batteries and battery technology. It is investing more in battery technology to develop products that can power devices, equipments, and machines.

Duracell Competitors Panasonic Corporation of North America

5. Trojan Battery Company

George Godber and Carl Speer established the Trojan Battery Company in 1925. It has developed and sold many products to become one of the leading battery brands in the world. It now produces deep-cycle solar and motive batteries.

This company provides a broad range of energy storage solutions that include AGM, deep-cycle flooded, Gel, and Lithium batteries.

This company has played an important role in improving deep-cycle battery technology. Therefore, many organizations and millions of customers trust this brand. 

This company’s headquarters are located in Santa Fe Springs, California. It is running 4 ISO 9001:2015 certified manufacturing units in Georgia and California.

It has established two cutting-edge research and development facilities to improve deep-cycle battery technologies.

This company aims to develop power storage solutions to resolve major issues affecting the performance of all the battery-powered devices.

It has over 850 employees and this firm has made over $257 million in 2021.

Duracell Competitors Trojan Battery Company

6. GP Batteries International Limited

This company develops, manufactures, and promotes batteries and accessories across the globe. GP has been the leading alkaline battery brand in Hong Kong and many countries since 2004. Now, it competes with Duracell and other brands across the globe.

This company was established 50 years ago to produce 9V batteries. It was a small factory located in Hong Kong.

This company’s products quickly gained popularity for their quality and longevity. Therefore, it grew exponentially and became one of the largest alkaline battery manufacturers in the world.

GP produces over 5 billion batteries annually. It aims to increase the production capacity to attract and serve more buyers using battery-powered devices.

This company has established production facilities in China, Malaysia, and Vietnam. It targets all the Asian, North American, and European markets.

Over 6,000 professionals work for this firm and Its annual revenue is over $1.1 billion!

Duracell Competitors GB Battery International Limited

7. Optima Batteries

This company was established 40 years ago to develop and deliver innovative power storage solutions. It built the first maintenance-free lead acid battery for military and commercial uses.

It has also developed the world’s leading top-performance AGM automotive battery. This company has addressed issues that were affecting the automotive industry. It continues to deliver innovative solutions for users’ needs.

Optima Batteries has introduced the Spiralcell technology to develop the world’s leading digital battery charger and maintainer. It has a rich history of innovation and buyers admire the products offered by this brand.

This company has made over $443 million in 2020 and it claims that the revenue has increased significantly in FY 2021.

This company is known for its reliable automotive batteries. Therefore, it is not a major rival to Duracell!

Duracell Competitors Optima Batteries

8. Westinghouse

George Westinghouse was an American Civil War veteran, who established Westinghouse Electric in 1886. His firm introduced many innovative products and built the electric infrastructure across the USA.

Today, Westinghouse Electric is known as one of the leading battery brands in the USA. This company provides dynamic alkaline, super heavy-duty, rechargeable, and specialty batteries.

It competes with Duracell and other alkaline battery brands to deliver more consumer-friendly products.

This company was established to deliver innovative solutions for consumers, business organizations, and government needs. It built dependable products and established itself as one of the most respected companies of all time.

Westinghouse invests a lot in research and development to make people’s life better and more comfortable.

Its parent companies have changed several times, but they did not change the core values of this brand.

It is still a major player in the battery industry and it competes to deliver the most dependable power storage solutions for new applications.

Duracell Competitors Westinghouse

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9. DieHard

DieHard is a renowned American brand that produces automotive and specialty batteries. This company claims to deliver reliable, durable, and powerful batteries.

Its products perform exceptionally well in extreme weather conditions. That’s why many American drivers prefer this brand over others.

This brand is developing batteries that meet the power demands of many power-hungry vehicles. It uses stamped grid technology to develop batteries, which are 3-times more corrosion resistant, tougher, and generates 60% more electrical flow.

It is a major battery brand in the USA, but it is less known to power battery-powered consumer electronics products.

It has delivered top-quality batteries for more than 50 years and it aims to power all the traditional and battery-powered vehicles.  Many experts believe DieHard is not a threat to Duracell’s top position in the alkaline battery market.

However, it is still a major competitor in the battery industry and it can bring products that affect Duracell’s market share!

Duracell Competitors DieHard

10. Duralast

AutoZone established the Duralast brand in 1986. It first launched a variety of alternators and starters to help customers maintain their cars.

This brand built many top-performing products and thus it gained people’s trust. Now, customers recognize Duralast as one of the best battery brands.

This company provides several automotive batteries and AGM batteries. These batteries are recommended by many experts, who help people find more durable and reliable components for their vehicles.

No, this brand does not build or sell alkaline batteries. It competes with battery brands, which produce automotive and AGM batteries.

AutoZone introduced this brand to serve customers seeking high-performance car batteries. It exceeded the expectations of its founders and became a synonym for reliable car batteries.

AutoZone generates significant profit from its investments. Duralast contributes significantly to making AutoZone one of the USA’s most profitable after-market auto parts brands.

Duracell Competitors Duralast