Social media has become so omnipresent that even people not connected to any type of marketing start noticing and tracking trends and methods used, like targeted advertisements, call-to-action posts, etc.
Customers become less and less sensitive to all kinds of ads, developing the so-called ad-blindness, and all superficial marketing methods lose their efficiency. More users seem to seek genuine connections with their favorite brands, so feel free to remove repeating or irrelevant ads from their newsfeeds.
As a result, businesses want to develop approaches and find methods for more genuine interactions with the customers, in order to promote their products and services in organic ways. This is why being aware of the basics of social media marketing is a must, whatever you do on social media – unless you are just a customer yourself.
Organic Promotion and Engagement
As ads become more targeted and sophisticated, potential customers become less sensitive and available for ads.
As a result, even well-targeted advertisements can be banned from the newsfeed just because the user is able to do so and avoid all ads in their feed altogether.
Under such conditions, organic promotion and connection with potential followers and customers become the primary marketing goal for the majority of businesses, regardless of the niche.
The truth is, only the biggest corporations can still afford to throw out ads and get away with it, their simply being present online is enough for visibility and exposure. Others should grow trust and engagement with their audiences, and the best way to do so is via sensible social media content marketing.
Businesses can – and must – pursue many different goals with their social media marketing, not just direct sales. It is important to keep users interested, engaged, and loyal.
Use Social Media to Increase Trust
One of the most important processes that should be supported by the marketing strategy and tactics is to increase the customers’ trust in the brand, product, or service.
Social media perfectly fit this goal, because online presence and constant updates of content allow the customers to connect to the brand, see what’s inside, and communicate directly.
Winning the trust of customers may take years, but the outcomes are definitely worth it. One of the ways to win trust and keep it is to always update the content and always be reachable for customers.
The more human-centered the content is, the more human-like the style of communication is, the more trust people put in the account – and the brand.
Ask for Feedback
Social media gives you one valuable tool that many other digital means of exposure and communication can’t, and this is the reason why websites in different niches like CasinosHunter Ontario add comment sections and forums, as annoying as these can be. On social media, you can actually communicate with followers and ask for their feedback and opinions.
Overall, you don’t have to ask for feedback on social media; most people value their own opinions very much and will come to inform you what they think of your work even without you asking them. This is especially true if they are not happy with what you sell or do.
Look for this negative feedback in the first place. Being praised gives you nothing, look for negative or critical feedback, because those show the weak spots of your company or the problems still unsolved by your product.
Asking for feedback is a powerful tool but be prepared for some hard truth. If you handle it, you will win with your social media marketing.
Give Away Value
Creating social media content requires creativity (sorry for the wordplay). Which means you can’t just throw in another picture of you product, write a description, hit “post” and call it a day. This might have worked at the dawn of social media but not anymore.
You have to create value on your asocial media every day and be able to communicate the value you provide. Moreover, you will have to compete for attention with others, so your value should be bigger, better, or more unique to stand out from the crowd.
Now, don’t be afraid to give away some value, or even a lot of value, for free. Don’t look at it as simply bribing the potential customer to make them want to pay you money and get your actual product or service.
Look at this as a way to genuinely help people solve their problems, meet their needs, and satisfy their desires.
Even if they do not buy from you (now), they will be happy and grateful to you and can tell somebody about you or recommend you online. Giving value away is a powerful method to connect and communicate care to your customers.
Final Thoughts
Social media can be an extremely efficient tool for organic marketing and promotion of services or products. Today, most businesses can no longer rely solely on advertisements, online or offline, because they compete for the audience’s attention with so many other advertisers.
The truth of the new era of marketing is that only genuine connections can make your customers loyal and make the brand recognizable. So, do your best to harness social media!
