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The Sweepstakes Model is Changing Online Gaming as We Know It


Sweepstakes casinos are everywhere.

In just a few years, sweepstakes casinos have become one of the hottest online gaming trends, with millions of people now captivated by them.

The likes of Chumba Casino, WOW Vegas, and other sweepstakes casinos are attracting huge player counts month-after-month, with no sign of the trend slowing down. This is causing problems for traditional online casinos, which aren’t getting the same level of attention that they used to and are slowly being replaced.

One thing is for certain: the sweepstakes model is changing online gaming as we know it — and there’s plenty to be excited about.

What is a Sweepstakes Casino?

Sweepstakes casinos are online gaming platforms that let you play casino-style games without real money. Instead of using real money, you place bets with “Gold Coins” and “Sweepstakes Coins”. If you win Sweepstakes Coins, you can redeem them for real cash prizes, gift cards, and more. To get started, check out the collection of the best sweepstakes casinos at

How the Sweepstakes Model is Changing Online Gaming

The sweepstakes model suddenly exploded back in 2020 and captured the attention of the internet. Ever since, it’s been at the forefront of online gaming. Here’s a closer look at how the sweepstakes model is shaking things up.

More Free-to-Play Games

The sweepstakes model is based around free-to-play games. Every game is available to play for free and there’s no catch involved. You simply create a sweeps casino account, dive into the games, and play for as long as you like.


This is something that millions of gamers have latched onto, because (for years) there’s been a huge demand for more free-to-play casino games online. Now, many iGaming operators have realised that this is the way to go if you want to get more customers, as the average player today is more focused on fun free-to-play games than betting real money.

A Shift to Social Gaming

Sweepstakes casinos are all about social gaming. What sweepstakes casinos have done is provide players with a platform for gaming and making friends, too — which isn’t possible in traditional online casinos. When you fire up a sweepstakes casino, you can interact with other players, receive friend requests, climb leaderboards, and a whole lot more, which creates a worthwhile gaming experience that appeals to everyone.

No Pressure to Bet Real Money

Real money gambling can be fun, but it’s not for everyone. Some people just want to play casino games online without the pressure of having to bet real money, as they find it to be more enjoyable and less stressful. Thankfully, sweepstakes casinos have filled this market gap and provided these players with a safe, secure, and completely legal alternative to real money gambling where you get to save money while still enjoying all of your favourite casino games.

Greater Worldwide Accessibility

It’s no secret that online gambling is extremely popular, especially in the US and Europe. However, it’s still banned in many states, which makes it difficult for people to play their favourite casino games online.


This is where sweepstakes casinos have stepped in to solve the issue, as they technically aren’t classed as gambling platforms due to only using virtual currencies. As a result, they can bypass gambling online gambling laws and reach millions more people, which has led to a major increase in popularity for sweepstakes gaming. No matter your location, almost anyone can access a sweepstakes casino online.

Final Thoughts

The power and influence of the sweepstakes model can’t be underestimated. Moving into the future, you can expect online gaming companies to follow many of the trends that have been set by sweepstakes casinos, including making their games free-to-play and shifting towards a social gaming experience.