Opening a small business is one of the most stressful things you can do, it’s just you, your business and the ideas to improve and grow it.
One thing is for sure though, every new business owner wants to see their business grow and thrive, but sometimes can be unsure what the next step is to take, to take you to that next level or even how to do things.
New business owners often find the first few months the twelve months the hardest, trying to get clients in and traffic to your business, and this can be extremely difficult if you’re unsure what to do.
In this article we’ll be taking a look at what you can do to ensure your small business grows with you and tips you can use to ensure your business thrives.
Staying Safe
As your business and client base grows, so do the risks to your business. As it gets bigger, more and more customer information will be held and be needed to keep safe. The best way to do this is to improve your cyber security as the business grows. This should also be taken into account with the safety of your financial processes for both external and internal instances. A great tool to use are 2024 W-2 Kits as they will help keep information secure and will also speed up the process for you. Ensure you’ve got the relevant defence equal to the number of customers you currently have. Additionally, utilizing a profit and loss template can provide a clear overview of your business’s financial health, aiding in informed decision-making and strategic planning.
Marketing is Key
Other than word of mouth, the only way to get potential new customers in is via marketing, whether that be via email or social media. It’s a vital part of growing your business and ensuring there’s a constant flow of new customers to keep your business growing.
Having the right marketing depending on where your business is, is imperative as it can be the difference between growing and stagnating. You can use such tools as automated email marketing, which means you spend less time sending out emails and more time either focusing on your business or other areas of marketing.
Using social media is a great way to get your company’s name out there in the world, posting on such sites as Facebook or TikTok. A post on TikTok that does well can be seen by large numbers of people, so is definitely worth looking into.
Having the Right Website For You
If you’ve just started out your company, there’s no point in having a massive fancy website as you won’t be having enough traffic to take advantage of it. Along with this, the costs involved to create and maintain this website just wouldn’t be cost effective at this stage in the business. We’d recommend setting up a smaller simpler website and using that money elsewhere such as marketing or stock.
Once the business starts to grow and move along, at that point you can see how many people are visiting your website, if it’s growing at a fast rate, it may then be worth investing to create the website. When setting the new website up, do remember it needs to be user friendly, and easy to manoeuvre, as there’s nothing worse than not being able to find something on a website as it’s not laid out right.
Your Staff Members
As your business grows, you’ll find you may need to take on some new staff members. Ensuring you hire the right people is key to the success of your business and can be the difference between success and failure. When hiring you need to be absolutely sure you’re hiring for the right area of your business, hiring at the right time and for the right wage.
Make sure you do your research into the average wage for that role in your area, as you don’t want to underpay someone as you won’t get great applications, but then if you pay too much, you’ll be paying more than you need to.
By sticking to these tips, you’ll be sure to be on your way to having a successful business that’s going upwards!
