Do you want to create your website or update your online platform? The first question that comes to mind is how should it look? At this point, half of the clients make a mistake—they only consider their own tastes and preferences. But a competent bigcommerce web design company will immediately point out that this is incorrect. When you create a company website, especially if it’s an online store or a platform for selling services, you need to focus on what your customers need.
What Is A Customer-Oriented Website
It is a platform that helps the customer solve their problem. Visitors do not visit commercial portals to admire them. They expect to solve their problems with their help: to buy the necessary product, order a service, get information. Therefore, everything from images and content to the functionality of the platform should meet these needs.
A few years ago it was enough to use a couple of aggressive colors, images, and aggressively promote your product, today this no longer works. Users are very tired of advertising that bombards them from all sides, so companies need to change their approach in the design and functionality of their website. The company should focus not on selling, but on how what they sell can solve the user’s problem. This is the foundation of a customer-oriented website design.
How To Create A Website Design That Is Customer-Oriented
If you want to work for your clients, you must think like them. This is the main rule. Thoroughly studying the target audience is a very important initial part of the process of creating a competent design. Even if the website is a marketplace that offers products from different categories, it is important to understand who their buyers are. Therefore, it is important to answer the following questions:
- What are the main products—electronics, clothing, home goods; one of the categories should be the most numerous and popular.
- What needs of the customer can your products or services fulfill?
- Where exactly does your target audience live—country, region, even locality.
- What demographic data does your target audience have—gender, age, income level, marital status, and much more.
- What common interests does your target audience have—perhaps they are supporters of the green movement, interested in fashion, or passionate about innovative technologies.
Such in-depth research will provide the opportunity to understand exactly what people want to see on the website, how to encourage them to make a purchase without aggressive persuasion and imposition, by appealing to their interests and values.
And now the most challenging part: the website must have all the necessary functions, the content should answer visitors’ questions and be useful. The interface should be simple and intuitive, yet the site must have a stylish and modern design that aligns with the latest trends.
The task may seem very complex, almost unattainable, but that’s not the case. The only way to solve it is to turn to professionals. An amateur working for a small fee will simply not be able to create a portal that fully meets these requirements.
Conclusion—to create a good, customer-oriented website, it is necessary to consult only high-class specialists.
