As more service businesses franchise, chances are you are using products and services provided by franchise businesses when collecting your child from daycare, ordering pizza delivery or exercising at the gym. This trend continues to expand.
Franchises should prioritize local SEO to ensure their services are visible to local searchers, such as by prioritizing local keywords, optimizing Google Business Profiles and building local citations.
Keyword Research
Keyword research is at the core of any SEO strategy for any franchise business. It allows you to identify queries being searched for by potential customers and ensures your content meets their intent. Furthermore, keyword research allows you to avoid selecting words that are too broad or competitive in nature.
Implementing relevant keywords will increase organic search rankings. With tools like Ahrefs’ Keyword Explorer and Keyword Rank Tracker, it will be easier than ever to locate and target relevant ones. Use the “include” option to organize suitable words by region.
Also important is using structured data. This will enable search engines to display information such as reviews and stock availability on SERPs, helping build trust with Google. Another effective strategy is using Link Building Tool for this task as it will save both time and improve link quality simultaneously.
Local SEO
Local SEO is essential for franchises as it helps potential customers to discover them. It involves optimizing websites and business listings with location-specific keywords in order to increase visibility on search engines such as Google. Furthermore, local events and activities may help attract even more customers.
Franchises should create landing pages for each location they own or operate, including its address, phone number, opening hours and relevant reviews. This will allow them to rank higher with geo-targeted keywords and increase their chances of appearing at the top search results.
Another effective strategy to boost local SEO is partnering with local bloggers and influencers. Doing so can provide cost-effective promotion of your brand while simultaneously building backlinks; just be careful that their promotion does not compete with the franchisees!
Encouraging customers to post reviews on Google and Yelp will not only boost your rankings but will also build trust among prospective clients.
Content Marketing
Content marketing for franchise businesses can be an excellent way to market and drive organic traffic to their website, while giving potential customers a clearer picture of what services or products you provide. It is crucial that content remains fresh and relevant for its target audience.
Franchise owners can leverage their local expertise to produce engaging, informative and helpful articles for their websites, which will allow them to stand out in the marketplace and generate more sales leads. It is also vital that they give their team clear guidelines regarding franchise content marketing.
An effective content leveraging strategy involves creating a page on your website that addresses pricing and profitability – two critical topics for prospective franchisees. To increase its visibility, this page should link back to other pages within your topic cluster and pillar pages, while being part of an SEO plan designed to increase site ranking and attract qualified leads.
On-page Optimization
Franchises looking to maximize local SEO should focus on optimizing their website content – this means optimizing titles, meta descriptions, content (including keyword usage), internal links and page loading speeds; they must also make sure that it’s mobile-friendly.
Image alt tags provide search engines with a brief explanation of an image and help search engines understand its relevance, which is especially crucial for sites offering health or financial services.
Schema markup is another effective on-page optimization technique, serving to inform search engines what your page is about and to enable it to appear in rich results or featured snippets. Though this can be an intricate process, its long-term visibility benefits often outweigh its complexity; furthermore, it helps avoid duplicate content issues, which often plague large franchise websites, and offers protection from duplicate content issues that arise over time. Furthermore, using an on-page optimization tool can identify problematic pages for improvement purposes.
