Introduction
Customer care can be overwhelming for B2C or consumer-facing companies. For startups, early companies, medium-scale enterprises, and online e-commerce platforms, having everything with their customers right are essential in reducing user churn rate, growing active users, or developing a great brand appeal.
To manage customer care expectations, customer relationship management (CRM) or partners are effective and provide features to improve your services and understand customers’ needs.
B2B, as much as B2C companies, need customer relationship management tools and will be able to use data analysis and communication channels to maintain their customer relations. That’s where platforms such as calltools and Mojo come in.
With their features, your customer relationship management and call center system can scale as your product scales and speed up with continuous support.
Calltools features range from call center to integrations, and Mojo features range from sales dialer to marketing.
Numerous CRM exist and can help with your company’s customer issues. However, calltools and Mojo provide software that helps with specialized issues across the customer relationship path.
Calltools position itself has call center software that provides web phones, campaign management, and call queues for agents that drive engagement with customers and prospects.
From lead management to marketing, Mojo, famous for its sales dialer and telephone software, provides different tools to drive sales and customer relations, manage and convert leads, and improve the sales pipeline.
Both platforms provide an online dialer or call center for sales and telemarketing, much of which is the basis of the comparison.
Regardless, if you want their solution, a few features will convince you and make the whole customer acquisition and retention process easy.
In this article, we will help you understand what both online software or platforms do, their key features and differences, and integrations.
In addition, we will cover the pros and cons of each software to provide all the information to decide which solution is appropriate for your business.
Calltools
Calltools provides tools across dialing, call center, call management, CRM, SMS, Email, and Integrations.
Its dialing tools consist of a predictive dialer and preview dialer which help with reducing wait time, eliminating hand dialing, increasing talk time for cold calling, and maximizing contact list and leads.
In addition, calltools provides its Power Contact Center to provide inbound and outbound call capabilities, from queuing to scripts and announcements.
With its CRM and dynamic call list creation, you can increase engagement and suppress calls using your criteria. All of its solutions are designed for small businesses, enterprises, and sales and telemarketing teams.
Calltools integrations span over 20 top software partners from Zapier, and Slack to Salesforce. Aside from top partner integrations, you can easily integrate with over 3000+ applications using their API and automate all the customer acquisition, connection, and retention tools calltools provides.
From auto call start trigger to custom connect buttons, calltools integrations give you top features.
With the SMS and Email feature, automation comes to life. Using calltools, you can create templates with all the information your customers need to inform or convert.
Additionally, calltools provide advanced caller ID, live agent monitoring and reporting, expansive CRM with advanced filtering, and web phone to connect quickly and immediately.
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Mojo
For strategic and operational features, Mojo packs a punch/ton in telemarketing and lead management. With its sale dialer, Mojo delivers on providing over-the-web calling capabilities that are functional to connect with prospects and customers.
Using its Lead Manager, you can get hard-to-find contact information, especially within the B2B industries. For continuous and non-intrusive contacting, Mojo gives you follow-up automation across calls, emails, and letters.
It has an auto-send email feature based on call outcomes and an activities planner, which helps with follow-up calls and other appropriate communication channels.
Mojo provides data and cold-calling leads, especially for the real estate industry, to help lock in potential clients across the US. Additionally, Mojo Data provides essential information to close deals and help guide partnerships.
Similar to calltools, Mojo Marketing provides professional email templates with automation capabilities and additional follow-up mediums for leads via its Action Plan feature.
Everything to track all Mojo features, including the sales dialer are available in their dashboard. For easy access to what’s important, Mojo’s dashboard is easy to use and focuses on progress metrics across the team and personal perspective.
Unlike calltools, Mojo has a mobile application (Android and iOS) to have its main feature quickly and within reach, especially for people on the move, and allows to manage follow-up actions and identify callers with its Mojo ID feature.
Comparisons
Ease of Use and Setup
Calltools is easier to use and more organized than Mojo. Calltools interface is clean, and the setup process is seamless. Mojo is also easy to use, but not on the scale calltools provides its features.
The calltools and Mojo dashboards present everything in a more consistent order, however, all the important things are easier to find with calltools.
From creating campaigns to filtering based on current activity, calltools brings all the features to the front.
Pricing
Both calltools and Mojo don’t provide free trials. Calltools pricing model isn’t provided, and you will need to request a demo before accessing pricing which is variable based on your team and needs.
However, Mojo is clear with its price – single line dialer and triple line dialer – which are $99 and $149 per user respectively, a one-time payment.
There is a team pricing among other tiers of services for different features. For Mojo Lead, Neighborhood Search and Pre-Foreclosure data are available at both $49 per month.
Market Segments
Both are popular with Small Businesses, calltools, and Mojo delivers killer features for such businesses, making it a great choice.
Within a larger market segment, things can skew towards Mojo with its more comprehensive and niche features is great for mid-size companies or enterprises.
Regardless, calltools delivers with larger companies and can be scaled for such. In addition, Calltools is more integrated with real estate, marketing, advertising agencies, telecommunications, financial services, and retail industries.
Whereas Mojo is famous in real estate, program development, Non-Profit, Marketing, Advertising agencies, and consulting companies.
Overall, calltools takes the prize here with its more detailed and functional features and support for its customers.
Features
Both provide crystal clear dialers over the web which is good for every company. With contact center, calltools take the prize, and is more organized for such and provides management features to make running one easy.
Both come in with their auto-dialer and make over-the-web calling faster and better to manage with more success.
You can see the lines per user availability which makes assigning easier. Both calltools and Mojo provides preview, predictive and progressive dialing.
In addition, omnichannel, whisper coaching, callback scheduling, and call recording. Furthermore, you can have automation tools across voice activity detection, broadcast, call scrubbing, and interactive voice response.
Regardless of calltools coming out on top, Mojo executes a ton of the features well.
Integerations
With over 3200+ integration support, calltools is the better software and provides all the important features that help with the dialer, call center, CRM, and Email. Its integrations span Zapier, Salesforce, Google sheets, etc.
Its integration features auto call start trigger, permission-based API tokens for security purposes, customizable HTTP requests, and custom connector buttons.
Also, its API is readily available to provide data from platforms such as permission-based API tokens Maps, Zillow, etc. The Mojo API integration coverage is not as wide as calltools.
Customer support
Mojo doesn’t come close to calltools customer support. With calltools, there is email, help desk, 24/7 live rep, and chat.
In addition to these mediums, training is available via in-person, online, webinars, and documentation. Whereas Mojo provides only knowledge base support, and online and documentation training support.
Application Medium
Mojo is the top choice here, as it is available on more mediums than calltools. Mojo is available on Android, iOS, Web, and Desktop Environments (Windows and Mac) while calltools is only available via Web and Desktop Environment (Windows and Mac).
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Pros
Calltools are easy to navigate and come with a great, functional, and wonderful user interface. The user experience is pleasing and makes the process of calling and customer relationship management uncomplicated.
With the setup, the calltools process is ridiculously easy, with an assigned assistant all through the step of the way. In addition, calltools packs a bunch of features that pack a punch.
Their call center software is robust and helps with almost all the crucial needs. You can customize every campaign to the last detail with all the features provided.
Based on numerous reviews, calltools is highly reliable with low downtime. Its integration support and capabilities are killer features that help scale the customer acquisition and retention process.
Mojo’s strength lies in its data and leads, and the fact that you have access to them easily on its call screen. In addition, the process of using the platform is simple and easy, and the dialer holds features that make agents easier to convert.
Also, Mojo provides a great mobile application to get things done on the move, which is advantageous in these technology climates.
The dialer is another great feature that makes it easier to relate with customers seamlessly, and with its other capabilities, especially in integration, call scheduling and automation just got a lot faster.
Cons
Calltools doesn’t have a mobile application that can be beneficial to access the CRM, and their platform is fully cross-platform (not available on Linux). Though ease of use is high, the learning curve can be steep with features and capabilities to get accustomed to.
With Mojo, you can’t call wireless phone numbers, and also, the user interface and experience can be a little bit rigid. In addition, the customer support could be a lot more especially with the pricing model available.
Conclusion
Calltools and Mojo bring customer relationship, sales, and telemarketing tools via their software to maintain your precious customer relationship and take your company to the moon. Both are functional for small and mid-size businesses, with calltools taking the crown here.
However, for enterprises, Mojo can be more beneficial, but calltools can be useful here too. Regardless, Mojo has positioned itself as an excellent real estate lead generation platform with its specialized applications, including Door Knocker.
