The gambling market is developing rapidly for several reasons. First of all, it should be noted that favorable conditions have been established for the development of the iGaming industry. It is also important that customer preferences have changed: visitors do not want to waste their time and are looking for games where they can spend their leisure time and earn money. It’s no secret that gaming platforms are accessible, convenient and simple. In a few minutes, you can figure out the simple functionality and start playing after a quick registration. It is worth noting that most portals have the opportunity to play slots for free: you can spend conditional chips and test the game.
A gambler can access the game while at work, at home, in transport, and so on; you can play at any time of the day, this is suitable for people working the night shift. You can read more about the distribution of online games on Statista. Another advantage of remote money games is the ability to choose the bet size and a wide range of slots from different providers. Every day, the circle of players expands, and there are more and more advertisements on social media and on television. In this report, we conduct a brief analysis of consumer behavior, relying on the igaming marketing agency, and also consider the positive and negative consequences of gambling. We review market trends, local circumstances and other parts of the iGaming market development.
Major Market Trends
With the development of technology and the acceleration of the Internet, an increase in the number of visitors to gaming portals is associated. You can play not only from a PC but also on mobile devices: smartphones, tablets, and laptops. Mobile Internet allows you to get a stable connection, and the client can play without the risk of disconnection and data loss. As a result, operators have gained wider audience coverage and expanded their customer base. At the same time, conditions are being formed that increase the involvement and motivation of players: leaderboards appear (you can follow the success of other players on the site by comparing the results), regular players receive bonuses and gifts, participate in affiliate programs.
For instance, a client can invite one or more friends and receive bonus points or money. The more a person plays online, the higher his status. Over time, the gambler can get access to new opportunities and receive increased cashback. It should be noted that affiliate programs are relevant not only for direct participants in the process, but also for famous people, bloggers who advertise in their videos, offering potential customers to click on a referral link. The affiliate receives a commission for each new lead who makes a deposit on the gambling site. Let’s describe further one of the promising partner networks and consider the features of its work.
About RevenueLab
RevenueLab is an affiliate marketing network specializing in iGaming. This organization uses the latest technologies and relies on many years of experience. RL is primarily result-oriented. If you want to increase your ROI, you can contact RL specialists. You can find the tabs “For affiliates” and “For advertisers” on the official website. You can choose the direction of your activity and familiarize yourself with the terms of the network. It is convenient for the client to select profitable campaigns, join them, and track the results using the dashboard in his account. You can see how many registrations on the site, clicks, FTD, and the net profit. The tool is suitable for casino site owners looking for affiliates, and it is also useful for webmasters who are looking for profitable campaigns. Conveniently, all financial reconciliations on RL are performed automatically, and you can choose the currency and payment model yourself. You can get more traffic as a result of working with RevenueLab. To see the full list of services, go to the “Services” tab on the site’s main page.
Regional Peculiarities
Gamblers’ behavior differs depending on their place of residence. The problem is that in some countries the proper conditions for safe and productive gambling are not provided. On the other hand, there are countries where players have the opportunity to play online and earn money along the way. An example is the UK, where you can play in land-based casinos or online, if the organization is licensed and registered according to UKGC standards. If we talk about the USA, gambling is allowed there only in certain areas. Quite often, gambling portals are registered in countries that issue licenses to everyone, such as Malta, Curacao, Costa Rica, etc. The gaming site can be opened in a European country, but has a Curacao license. This is allowed.
The client chooses the game room himself and decides which institution to choose; it is always worth paying attention to the availability of a license, information about this is usually indicated on the main page of the site. Sometimes regulatory barriers can be significant, so players must break local rules and take risks. In this case, the state loses part of its income, since casino sites are registered offshore, bypassing tax legislation. Of course, bloggers cannot advertise websites that operate illegally, so affiliate programs in such regions face big problems. Lawyers recommend acting legally to avoid administrative penalties for violating the law. The authorities of some countries are concerned that gambling is addictive, you can read more about this on Forbes.
