Requesting your customers’ addresses during registration has an assortment of benefits. You can ensure that your customer data is as complete as possible, be able to segment customers appropriately, and ship orders without losing them.
At times, however, customers may type in the wrong address by mistake, or even worse, intentionally. So, how do you take care of such issues? That’s where reverse address lookup APIs come in.
What’s a Reverse Address Lookup API?
To understand what a reverse address lookup API is, let’s first discuss what a reverse address lookup is. Also known as a reverse address search, a reverse address lookup is a process that provides information about the current and previous occupants or owners of a commercial or residential property. This is slightly different from a simple address lookup, which only provides the physical location information of an address.
A reverse address lookup API, therefore, is a service that facilitates reverse address lookups. By acquiring a powerful reverse address lookup API from a reputable provider like Trestle, you can learn a lot about your customers through the address information they provide. Not only that, but you can verify whether the information they’ve provided is consistent.
Benefits of a Reverse Lookup API for Your Business
The one thing you should know about reverse address lookup APIs is that they provide more than just basic information about a property’s occupants. They aggregate data linked to a particular address from different sources to give you a comprehensive summary. Here’s how a reverse lookup API can benefit your business:
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Verifying Shipping Addresses
Sending packages to the wrong addresses can be costly, both in terms of time and money. That’s why you should always find out whether a customer has entered the right address before saving their data into your systems.
This way, you won’t end up with frustrated customers who have waited for ages for their packages to arrive.
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Fraud Prevention
It’s not unheard of for customers to enter the wrong addresses accidentally. For such cases, you only have to contact the customers and ask them to provide the right address, and you’re all set. In some situations, however, it may be that you’re dealing with fraudsters who will deliberately use made-up addresses.
A reverse address lookup API will help you compare a user’s IP points to the address they’ve given so you can detect drop addresses (locations designed specifically for fraudulently acquired packages).
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Calculating and Confirming Shipping Fees
Every business owner understands the importance of pre-determining and confirming shipping fees for proper planning. A reverse address lookup API will not only help you confirm that the delivery zones are correct but also help you calculate the shipping fees for better estimation capabilities.
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KYC & KYB Checks
The name used to refer to such checks may be different depending on where you’re located. Also referred to as customer due diligence, KYC and KYB checks are procedures used to help a business verify customer identities.
To do this, a business is required to obtain the vital details of an individual or business and cross-check them against reputable sources to determine their genuineness. That’s something a reverse address lookup API will help a lot with.
Get Highest-Quality APIs for Your Business
The data you use to provide services or make decisions in your company should always be accurate and complete. Though manual address lookups can help you achieve this goal, they are typically cumbersome and often ineffective for bulk data.
Incorporating APIs makes your work easier and gives you the accuracy you need. Trestle’s Reverse Address APIs are built for speed, reliability, and scalability. Visit trestleiq.com to learn more and get the support you need to validate and enrich your data today!
