Today’s business environment is fast-paced and constantly changing. It looks very different from what it did even ten years ago. We can thank advancements in technology for the progress that we see today.
However, there’s one advancement that stands out above the rest. Artificial intelligence, or more particularly, generative AI, is a massive industry disruptor. It stands poised to change the way we conduct our business completely. In addition, its applications cover every division in an organization.
In this post, the team from supportyourapp.com looks at how you can use AI to boost your company’s efficiency.
Streamlining Operations
AI processes vast data sets in seconds. Therefore, you can use it to identify inefficiencies in your processes. It can go so far as to recommend solutions and fields from inventory management to lead generation.
The advantage of using a machine for this task is that it doesn’t come with preconceived notions. it doesn’t have the biases that are inherent in your current employees. No matter how objective we try to be, we all have opinions that can get in the way of making the right decisions.
An algorithm doesn’t have feelings that can get in the way. As long as you’re careful about how you train it, it can provide valuable insights. Naturally, you’ll need to oversee the recommendations and decide which ones to adopt. However, even if you decide that they’re not worthwhile, they give you a starting point.
Enhancing Customer Service
Wouldn’t it be nice if you could employ someone who never had a bad day? Someone who was never sick never needed time off and always gave the right information. Chatbots offer this level of support.
You can send them to work on your website, instant chat facilities, or monitor your social media pages. There, they’ll be able to answer simple queries at a time convenient for your client. In the event that they can’t answer the question, they can at least acknowledge receipt. They can then forward the query to a consultant and give the customer feedback.
This enhances customer satisfaction in two ways. For starters, it provides clients with a simple solution and round the clock. Secondly, it gives the human consultants time to focus on the more complex queries.
Improving Employee Satisfaction
There’s been a lot in the press about how AI is going to take jobs. There’s some truth to this, but let’s look at the kind of work that machines will take over. In general, it’s the tedious, repetitive tasks that bore you silly.
Therefore, while there is some anxiety over companies adopting AI solutions, there’s a positive side to it. By removing the tedious work, you can improve employee satisfaction. And, while some jobs will fall away, new ones will be created.
Personalizing Marketing Efforts
When you have a customer in front of you on any platform, you have an opportunity. That’s assuming that you can bring together data from disparate systems. This may prove easier said than done for a human consultant.
AI, on the other hand, can draw all the information it needs from several systems within seconds. It can identify patterns and preferences that allow it to make personalized recommendations. These can be in the form of product recommendations or, referrals to resources or relevant content.
You can take things a step further and have AI assist with creating personalized marketing campaigns. A virtual assistant can track the consumer’s activity on your site to establish what part of the buying process they’re in. It can then show content to support the customer in taking the next step.
The con can go so far as to interact with the AI online. This can increase engagement and conversions. If the customer leaves without completing the transaction, AI can choose relevant advertising to show them later.
Optimizing Sales Processes
When it comes to sales, timing is often everything. Something as simple as sending an email at a convenient time for the client can have a massive impact on sales. AI is addicted to finding patterns and identifying trends. It can forecast demand and prioritize leads according to those most likely to convert.
Furthermore, it gives you actionable insights that can help you optimize your pricing strategies without killing revenue generation.
Improving HR and Recruitment
When you advertise a position at your company, do you get hundreds of responses? If you’re like most companies, the answer’s “Yes.” You’re also likely to find that the vast majority of candidates are below or unqualified for the job.
However, you need to sort through the list of resumes to find suitable employees. In the past, that meant someone actually sitting down and reading every single one.
Today, you can screen resumes easily using AI. You can even have the system scour the Internet for suitable candidates. That means you no longer have to wait for the right people to come to you.
You can also use AI to conduct initial screenings and schedule interviews at a later stage. Your virtual assistant can take care of the initial onboarding process, personalizing things even more.
Improving Training
You can use an AI-based system to create personalized training programs for your employees. The machine can create scenarios and assess how well your employee did.
From there, they can tailor the Training based on areas your employee needs more practice in.
Automating Administrative Tasks
Virtual assistants like Siri and Alexa make life easier for us. In the business world, they can automate tasks such as scheduling meetings, managing calendars, and organizing documents. This allows your employees to concentrate on more important things.
Conclusion
We’ve covered eight basic ways that AI can help you boost your business. However, we’ve only scratched the surface. We hope that this list sparks some innovations in your mind, helping you change the face of the business environment.
